Selling Poinciana One Property at a Time.

head_left_image

FAQ: Why do I have to pay you an upfront fee to list my Short Sale?

Florida Short Sale Broker 407-873-2747Broker Bryant,

We'd like to list our property with you but just don't feel comfortable paying $xxx up front to list the property. We can list the property now and as soon as you get a contract we will be more than happy to pay.

Thanks, A. Little Hesitant

Dear Mrs Hesitant, 

I do understand your concerns. There are plenty of REALTORS(R) that will list your property and not charge an upfront fee. They may even be experienced in Short Sales. However, I don't handle my business that way.

Short Sales are complicated and time consuming. There is also no guarantee that your lender will accept one. We may very work for months, to try and get one accepted, only to have your lender foreclose on the property. Or your situation could change and you decide to go another way after I have put in a lot of hard work.

Due to these intangibles, that I cannot control, I choose to handle Short Sales by offsetting some of my costs (both, time and real)  by charging a small fee up front.

I also want to make sure that you are motivated to go through the process. I do this by collecting the needed information (short sale package) up front and asking you to place some "skin" in the game (my fee).

My market is saturated with folks that need help. Unfortunately I'm not able to help them all so I have these practices in place to help me to sort through and focus on the folks that I feel I have the best opportunity with helping them complete a successful Short Sale.

Short Sales are serious business and require you and I to be on the same page so we can achieve a positive end result.

I fully understand that my services are not for everybody. Give it some thought and let me know if you decide to move forward. Make the decision that works best for you and your situation.

I hope this helps.

 

FAQ  #1 What is a Short Sale?
FAQ #2 What is a Hardship and why do I need one? 
FAQ #3 What goes in the Hardship Letter?

DISCLAIMER: I am a Florida Licensed Real Estate Broker. This article is my opinion based on years of experience and the laws of my State. All Sellers are urged to seek competent legal and tax advice. I am NOT qualified to give advice in those areas.  

CENTRAL FLORIDA REAL ESTATE SHORT SALE INFORMATION

Don't Sell Yourself Short. An E-Book by Broker Bryant. Coming soon!!!

MORE INFO FROM BROKER BRYANT... THE SOURCE FOR CENTRAL FLORIDA REAL ESTATE 

TESTIMONIAL

 

 

 Bryant,  I want to thank you for all the help you provided in a professional manner. The short sell went well considering all the negotiations you had to do with First Horizon and Etrade. The end result saved us money and I hope some of our credit rating. I would not hesitate to recommend you to anyone interested in purchasing a home or doing a short sell.

Best Regards to you in the future,
David Fisk  Successful Short Sale closing Feb '09

 

Copyright © 2009 http://www.brokerbryant.com/ | All Rights Reserved   

Comments

BB, Thank you. We are just starting to see short sales here and I more than appreciate that you woke me up, set me on the right path to actually make a difference in the lives of people that really need it.

By the way, charging an up front fee for all you do is more than reasonable IMHO.

Hope you and TLW are as comfortable as can be expected. Been thinking about the 2 of you.

Posted by Andrea Swiedler - REALTOR - Greater New Milford CT, Litchfield County & More (Prudential Adams & Associates, REALTORS, New Milford CT) about 1 year ago

Hey Broker B!  Sounds like a pretty smart strategy to me. 

And give your bride a big hug from me!  I'm saying prayers for tomorrow.

Posted by Patricia Kennedy (Evers & Company Realtors) about 1 year ago

I've never thought about it this way, but I think you are right. But here's the question: Some of them are in financial strap to begin with. Then No to these people who couldnt pay you an upfront fee?

Posted by Loreena Yeo - Realtor® Frisco TX Homes (214) 783-2210 (3:16 team REALTY) about 1 year ago

Loreena, Of course as you and I have discussed before we always have to use our judgement. BUT I took that into consideration when I set my fee very low. Just as in my regular business there always cases where I may choose to work for less and sometimes even for free. I want to help. I also have to make a living. Remember I am mostly dealing with properties well less than a $100K.

Andrea, Helping people should always be our top priority. The money will take care of itself.

Pat, We are both very nervous about tomorrow. I stopped to blog for an hour as a distraction. Now I'm done.

Posted by Bryant Tutas-Tutas Towne Realty, Inc about 1 year ago

BB - Glad to see you here, given all you are having to deal with. My ery best wishes for TLW tomorrow.

Is that fee retained if the deal goes through?

Jeff

Posted by Jeff Dowler ~ Carlsbad Real Estate ~ 760-840-1360 (RE/MAX Moonlight Beach (CA DRE Lic. # 01490977)) about 1 year ago

I havent handled short sales in a while but I have taken the same stance that if I do I will be charging an upfront fee for my time and services.

Posted by Heather the Realtor - Orlando, Lake Mary First Time Home Buyers, Bank Owned Homes (RE/MAX Central Realty) about 1 year ago

Interesting strategy. This is a good way to separate the committed from the casual want to sell-er.

Posted by Gary L Waters PLLC-Realtor Viera Suntree Melbourne Rockledge Brevard County FL (Century 21 Baytree Realty, 1211 Admiralty Blvd, Rockledge) about 1 year ago

Bryant,

You have to respect yourself first! Those that don't understand or see the relevance should go to work by the hour.

In a short sale the sellers can easily just give up, from frustration! Getting the short sale package up-front is a great idea, it should be mandatory!

Well done!

All our best to Billie!

Bill

Posted by William J Archambault Jr (The Real Estate Investment Institute ) about 1 year ago

BB-My hat goes off to you for working so hard for these folks.  I liked your comment to Loreena, using your judgement and being flexible as needed.

I understand why you charge the fee.  Short sales are SO time consuming.  I haven't dealt with one on the listing end for quite some time and dread the day I have to. 

I'll be thinking of you and TLW tomorrow.  Hang in there :)

Posted by Elizabeth Cooper-Golden Huntsville AL MLS - (Huntsville Alabama Real Estate, (@ Homes Realty Group)) about 1 year ago

BB- This most likely weeds out the ones that are not serious and just want a free ride...

Thoughts across the Pacific and miles across country to you both.

Posted by Celeste "SALLY" Cheeseman HAWAII Relocations & Real Estate (Century 21 Liberty Homes) about 1 year ago

BB ~ Although I have only participated in 1 successful short sale transaction. can see why you would want to charge an up-front fee.  Our local real estate market has not suffered as much as others throughout the country and we are just now seeing an increase in the numbers of short sales in the market. 

Posted by Zilkia Olmeda-Martins, GRI, Realtor San Antonio Texas Luxury Homes (Coldwell Banker D'Ann Harper) about 1 year ago

Bryant, are you really charging a upfront fee? That sounds like a good strategy but I am afraid some people might be scared off.

Posted by real estate real estate about 1 year ago

I read your previous post about charging the upfront fee for your short sale listings. This one is also good. So did you list this one?

Posted by Lisa Hill (Daytona Beach Real Estate) (Florida Property Experts) about 1 year ago

I like that you charge an upfront fee.  I've worked on more than a handful of short sales that cost me money, time and... SANITY.

If they aren't making their mortgage payments or paying their bills, they've got to have some extra money laying around somewhere.  I'm sure this ensures cooperation on the part of the sellers then as well.  I've also had the problem that once the property is listed the sellers become difficult to communicate with. 

Great advice. 

Prayers of healing to TLW!  Hang in there... both of you!

Posted by Julie Ferenzi (CENTURY 21 Hometown) about 1 year ago

Bryant...

There has to be times when we need some revenue to make things happen ... this is a business and not a lottery, and sometimes you have to pay to stay in the game.

Posted by Richard Weisser Coweta Fayette Real Estate about 1 year ago

BB, What I admire is that you are running your business. As good as you are, you cannot take on everyone. Some people have to be turned away. You are the decision maker and you have to do what is right for yourself first. When you take a seller on, they are the lucky one to get to work with such an expert! You give your all and with wonderful results.

Thinking about your both.

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 about 1 year ago

Hi BB, This sounds like a helpful strategy to wed out the maybes from the serious sellers. It sounds like a plan to get seller cooperation which is sorely needed especially in a ss transaction.

Posted by Marian Gregor ~ Ann Arbor area Real Estate ~ (Keller Williams) about 1 year ago

Good for you! Short sales are not for everyone. I've done two and a foreclosure. I don't want any more. I like the idea of your fee to the sellers.

Posted by Lizette Fitzpatrick - Principal Broker Kentucky Homes - Horse Farms (Lizette Realty - Lexington KY - Richmond KY) about 1 year ago

BB- I have the same question as others- some of these people have NO $$- what do you charge up front, and do you re-imburse ir/when the sale goes through?

Posted by Carol Lee Realtor ® Agoura, Oak Park, Westlake CA Homes (Dilbeck Real Estate) about 1 year ago

Hi BB - This is interesting.  When I was practicing law I used to charge a small fee for an initial consultation, which was supposed to be a meeting of about 20 minutes, but often stretched into over an hour.  If I didn't charge a fee and establish immediately that my time was valuable, they would bring every legal question they could dream up, including hypotheticals, and would camp out in my office all day.  If they didn't want to pay, I didn't waste my time with them.  I had plenty of paying clients whose matters I could be working on.  I think it should work well for you in your situation.

I will be thinking about you and TLW tomorrow.  I will imagine a white light of healing around her, as well as including you both in my prayers, as I have been.  Take care of yourself too, Bryant.

Posted by Susan Neal, Fair Oaks CA Real Estate Broker (Century 21 Noel David Realty) about 1 year ago

Our title company has started charging an initial fee to get started and I have not had any complaints so far.  If I do, this is a great post to guide me in what to say - or just share it with them.  Thanks

Posted by Cathy Tishhouse Royal Oak Real Estate (RE/MAX Showcase Homes) about 1 year ago

... Hi Bryant !

One of the best parts of your post for me was this :

I fully understand that my services are not for everybody. Give it some thought and let me know if you decide to move forward. Make the decision that works best for you and your situation.

I absolutely love these lines, and just shows you are sincere and not desperate for their business.

Brilliant Bryant !!!! (hey that has a nice 'ring' to it !!! LOL )

Cheers !

Sheldon

...and of course, my bestest thoughts and prayers will be on the way for you and the Luvly one for tomorrow ... :o)

Posted by Sheldon Neal -- That British Agent -- (Bergen County, NJ - RE/MAX Real Estate Limited) about 1 year ago

Hi BB... I love this post!  I have been dabating a business model similar to what you describe for exactly the reasons you have mentioned.  This post nudges me a bit further in that direction!  Thanks so much for sharing. 

You and Billie remain in my thoughts and prayers.

Posted by Steve Shatsky, SFR - Dallas Real Estate & Short Sale Specialist (469)449-9840 (Prudential Texas Properties) about 1 year ago

BB- The difference between a volunteer and a professional is a fee.  As a professional, a fee establishes your business.  a donation of time, effort or knowledge,  makes it a charity. 

While it is true you can help people, in order to stay in business you cannot help them for long, without a fee.

I think we will see more professionals protecting their businesses by recognizing that knowledge is a viable commodity.

Well Done!

 

 

Posted by St.Cloud Homes & Land, LLC about 1 year ago

All I can say is:

We are paid for what we know, not what we do.

If you have the expertise and on-going business, you must prioritize your time.  Consumers who are willing to pay up front for your knowledge will benefit. 

This is a market based fee.  If there were no market for your services, you wouldn't have an up front fee.  Since there is a dearth of expertise in short sales in your market area, you have rightfully made the decision to work for folks who are willing to pay for your expertise.

Good for you.

 

 

Posted by Lenn Harley, Real Estate Broker, Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) about 1 year ago

Brian, I liked this letter for many reasons, not the least of which is that there was no arrogance in your tone, only a sincere statement about the market and the way you do business. My favorite:

My market is saturated with folks that need help. Unfortunately I'm not able to help them all so I have these practices in place to help me to sort through and focus on the folks that I feel I have the best opportunity with helping them complete a successful Short Sale

Posted by Barb Szabo E-pro Realtor Cleveland Ohio Homes (RE/MAX Trinity) about 1 year ago

BB... I see more and more of upfront transaction fees, its reasonable and does help seperate the real sellers from the market testers. Of course shortsales are not market testers... some folks just have a real hard time facing the facts and want a miracle.  If only we were miracle workers.

Best to TLW today, prayers sent for you both.

Posted by South Austin Real Estate Blog (Sky Realty South Austin) about 1 year ago

BB - You definitely have to prioritize your time and what better way to weed out the good from the bad apples. I really commend you for doing this, while staying true to yourself.

 

My best to you and TLW!

Posted by Petra Norris - Lakeland Florida Realtor® Lakeland Florida Real Estate, (CDV TransAtlantic, Inc.) about 1 year ago

Hi all, There are folks who will not list with because of the fee. Although I have found them to be in the minority. Most have no problem with it and understand completely why I charge it.

You have to remember that I am offering to help them out of a very difficult financial situation and help them salvage some of their credit. Some haven't made any payments at all for a long time certainly they can come up with a small fee if they are really serious and motivated.

What I'm finding is that people get behind,m call their lender and the lender tells them to hire a realtor and put the property on the market and they may give them a short sale. The consumer has NO ideal what this means. They just call an agent and the agent comes over and lists the property. Maybe the agent has a clue and maybe they don't.

Before I get paid one cent I spend time talking to these folks to see if there may be options to stay in their house. If they want to stay then I can direct them to their lender to see about a loan mod. If they truly can't afford to keep the house or must move I then send them to an attorney to seek advice.

If all of this fails, we discuss placing the house on the market as a short sale. Just my prelisting advice alone is worth way more than my piddly little fee.

My fee is non-refundable and is not credited at closing. It is earned at time of listing and is not an advance fee. It's a fee for services rendered.

Posted by Bryant Tutas-Tutas Towne Realty, Inc about 1 year ago

Interesting concept Bryant. I'm just wondering how many folks have $$ to pay you an upfront fee, considering they're close to losing their home to begin with.

Posted by AMBER NOBLE-GARLAND, CDPE Top Realtor in Marlboro, Manalapan, Freehold & beyond (Strategic Marketing Expert & Short Sale Specialist in NJ) about 1 year ago

Bryant, your reasons are very compelling and a good way to week out the people who will not be actively engaged in the short sale process to work together with you towards a successful result.  Short Sales are incredibly time intensive.  Thanks for the great post.

Posted by Debra Kukulski-CDPE;GRI;ABR;RECS;e-PRO Real Estate Expert Northern Illinois (Re/Max Unlimited Northwest) about 1 year ago

Participate



(optional)
What does the graphic say?